Effect Once the content was laid out

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You can link to their work or even have them co-write a section of your piece. Later on, these contributors will be much more likely to promote and link to your content. These relationships can also lead to partnerships for co-promoting your content down the road. If they have an email list, for eample, they might be willing to share your content when it launches.


Step 5: Use Design for a “Wow”, Mailshake’s designer got south korea cell phone number list to work. “What makes a ‘wow’ eperience is design,” eplained Sujan. Just like you would carefully package a product with eye-catching colors and smooth designs, so too should you creatively package mega content. For a piece that’s “between 16,000 and 17,000 words” in length, that user-friendly packaging makes a world of a difference.


content marketing roi 10 The playbook uses all kinds of great design tricks, including: Neutral background color palette Headline colors that pop Illustrative pictures Reader-friendly chart formatting Formatting emphasis on key takeaways Whether you’re reading every word or just scanning the page, the playbook design is easy to read and makes key information easy to digest. Step 6: Launch It Like a Product As launch day snuck closer, the Mailshake team prepped like they would for a software release.