Other factors that lead to a high multiple.

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Showing year-over-year growth is also beneficial in getting a better multiple, as it shows that your business can withstand growing pains. This ability to withstand business challenges is especially true in a business whose primary traffic is Google organic. It shows that the site has done quality SEO by surviving several major updates over the course of a few years.

On the other hand, a business that is growing azerbaijan number data is going to be much worse, possibly in the 12–18x range. A declining business can still be sold, though. There are specific buyers who only want distressed assets because they can get them at a deep discount and often have the skill sets needed to fix the site.

You will have to be willing to accept a lower sales price simply because of the shortage, and because the buyer pool on distressed assets is small, you will have a long sales cycle before you find someone willing to acquire the asset.


While profitability and length of history are two important factors, there are a bunch of smaller factors that can significantly increase your multiple and final appraisal value.