Are you being punished?

[kexej28769@nongnue]

Whenever you’re looking at aggregate data (such as a site’s overall search traffic), one of the more useful ways to do this is to segment the data until you find something interesting. In this case, we’ll look for a segment that has seen a significant drop in traffic compared to any other. This is often the first step in identifying the root cause of the problem. I’ve found two segments to be particularly useful for diagnosing a drop in SEO traffic:

Device type (mobile vs. desktop vs. tablet)
Page type (product pages vs. category pages vs. blog posts vs. homepage, etc.)
But there are likely many other segments that might make sense to look at for your business (for example, product category).


It's unlikely, but it's also usually pretty quick australia number data prove wrong. Check Search Console for any penalty messages and search for your brand name on Google. If you're not disclosing, you could be penalized.


Rap Genius (now Genius) was penalizedان کے لنک بنانے کی حکمت عملی کے لیےand did not appear on Google for their brand name.

4. Did the drop coincide with any major site changes?
This could take a thousand different forms (did you move a bunch of URLs, move to a different JavaScript framework, update all your title tags, remove your navigation menu, etc.?). If this is the case, and you have a reasonable hypothesis about how this might be affecting SEO traffic, you may have found your culprit.