THE ELECTROLUX PROJECT WITH VTEX TECHNOLOGIES

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Today this company has a battalion of more than 50 employees. It markets more than 40 million products across the planet. In Latin America alone it operates in 8 countries, where it has 18 websites and 34 marketplaces.

Electrolux sells products such as refrigerators, freezers , and vacuum cleaners. It also sells air conditioners, stoves, and coffee makers, among others, through various channels such as D2C, B2B, B2E, marketplaces , and brick-and-mortar stores.

However, in 2019, the company’s board of directors decided algeria number data it was time to further scale and optimize unified commerce in Colombia. Indeed, they needed a robust platform that could get the job done. That’s when they chose VTEX.

As mentioned, Electrolux's project with VTEX technologies consists of digitalizing and enhancing the trade of the company's products in Colombia. Thus, the multinational has begun to train areas such as logistics, sales and finance, among others, for online sales. The project, which integrates virtual stores, markets and physical stores in the region, culminated with the launch of co at the end of 2019.

SOLUTIONS
To digitize its trade in Latin America, Electrolux has used the native marketplace solution of the VTEX platform. With this feature, the company has launched the marketplace m.co .