Belonging to the group

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As an example, look at the recently launched and tough traffic campaign, where they ask you, in a traffic accident, who would you rather be, who lives or who dies?

In this way, they aim to make the user aware of the consequences of reckless driving.

The goal is to make us feel the sadness of what would happen both if we survived the accident and if we were to leave forever.

Sad and harsh images that move and impact the viewer so that they receive the message from the General Directorate of Traffic.

Usually, campaigns with sad stories have a touching kenya phone number list ending and that makes people remember the brand.

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People feel safer and more comfortable when they belong to a group.

Feeling like you are part of a group that shares something in common usually generates satisfaction.

The sense of belonging gives us the confidence and peace of mind of knowing that the rest of the members support us and the same goes for the brands.

A brand strategy can be based on creating a strong sense of belonging to that brand and making customers feel proud to be part of it.

Nike is a clear example of this brand strategy, given that emotional branding is what it has done over the years.