Ecommerce growth - Jason Barnard

[rochon.a1.119]

Of the 52% of e-commerce sites that had implemented Schema markup, 44.96% were using the Open Graph protocol.

After Open Graph markup, the next most popular option was Schema.org markup at 19.98% and Twitter Cards which were used by 16.32% of companies.

Several sites that had implemented schemas used different types of markup.


Ecommerce growth - Schema markup
To unlock the full potential of the schema and improve site performance, you should:
1.- Start by adding product schema markup to your site, including product price, SKU (Stock Keeping Unit), descriptions, and reviews.

2.- Most schemas are underused, despite their great benefits; Schema.org is only used by 19.98% of the top ecommerce sites, although it offers businesses the opportunity to add valuable information to their SERPs that will attract customers and increase conversions.

3.- Use the Structured Data Testing tool to ensure that all new jamaica phone number list or adjusted schemas are error-free.

4.- Beware of Google changes. Google can (and does) alter its rules for particular schema types, so every time you update yours, make sure you comply with current standards.

5.- Tools can automatically create schemas for your store, including Woocommerce’s native schema functionality. You can also use schema generation tools like Schema Markup Generator.

6.- Only put information in a schema that is easily available on the site page. You cannot list reviews on a page where no reviews are displayed, for example.



Schema markup provides an easy-to-digest confirmation of your website's content to crawlers and search engines (such as Google and Microsoft). It's primarily used to explicitly confirm "Who you are and what you offer," so it's easy to see why I'd say it's absolutely essential for e-commerce sites.