calls to buy will be considered advertising;

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There are fines for failure to comply with state requirements for advertising labeling. Therefore, it is important for businesses not to violate the law.

The FAS (Federal Antimonopoly Service) and Roskomnadzor exercise control over advertising. The former look at the content of advertising materials posted on the Internet. The latter look at the labeling of the advertisement and reporting.

The state has adopted a law on labeling for:

tracking fraudulent schemes;
to account for online advertising and understand the market;
tax regulation.
What information can be considered advertising and what cannot
The law defines the concept of advertising. Information is directed at an indefinite hong kong phone number list circle of people, i.e. anyone can see and read it. Its content attracts attention, arouses interest and promotes the object of advertising. What else can be attributed to the signs of advertising:

a clear emphasis on the product compared to others, the description of its advantages will be recognized as advertising.
It turns out that any information that implies commercial gain is advertising. It is clear that it will be necessary to mark the obvious varieties: targeted, contextual advertising, promo posts.

Let's take a closer look at what information is subject to labeling and what is not.

Not an advertisement
1. If you publish products on your social networks or website in the form of a product catalog, then you do not need to mark them as "advertisement". This includes both products of your own production and those of other manufacturers. Such material cannot be called advertising, it is informing buyers about the assortment.