Characteristics of the target audience

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Selecting parameters for research . These are the features and characteristics by which you will analyze customers.
Collecting information about the target audience. There are different methods of collecting data - most of them are free. The marketing department chooses the appropriate methods depending on the company's tasks.
Segmentation of the target audience. That is, dividing all potential buyers into vietnam phone number list segments, selecting the most promising of them and defining the core of the target audience.
Creating a customer portrait. For each selected segment, a detailed portrait is developed - this is a tool that helps to better understand your users and facilitates further work of the marketing department.
Let's take a closer look at each of the points.

Each client can be described from different angles, using dozens of characteristics. In order not to get bogged down in this work, it is necessary to highlight those features that will distinguish your target audience.

In the B2C market, the following characteristics are most often used for this:

Demographics: This includes gender, age, marital status and presence of children, as well as religion and nationality.
Geographical. Where a person lives, works or studies. Sometimes it is important to indicate the size and status of a settlement, its distance from the center of the region, and climatic features.
Socioeconomic. This is the average income level, as well as factors that affect solvency - education, place of work and profession. Here you can also indicate the main expense items - what a person mainly spends money on.
Psychographic. A large group of parameters: characterizes the interests, lifestyle, personality type, sources of motivation, values ​​and beliefs of the client, where he usually looks for information, what advertising he watches and with whom he compares. All this affects how a person chooses a product.