The answer seems to be NO
Posted: Thu Feb 13, 2025 5:41 am
Today, ethical brand values have become mainstream culture and brand activism is now seen as commonplace.
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Very nice, but it doesn't quite work
The big question is: To what extent do consumers care about Sustainability Reports?
Do we believe all these "do-gooder" messages that georgia phone number list brands send us?
Are content that seeks to position brands as agents of change bearing fruit?
According to a recent study , the number of consumers who expect brands to make efforts to contribute to social welfare is increasing significantly.
In 2017, they reached 75%, compared to 69% in 2015.
Set up a new project
with SEMrush Position Tracking
Enter your domain
Try it now! →
ADS illustration
Very nice, but it doesn't quite work
The big question is: To what extent do consumers care about Sustainability Reports?
Do we believe all these "do-gooder" messages that georgia phone number list brands send us?
Are content that seeks to position brands as agents of change bearing fruit?
According to a recent study , the number of consumers who expect brands to make efforts to contribute to social welfare is increasing significantly.
In 2017, they reached 75%, compared to 69% in 2015.