The answer seems to be NO

[rochon.a1.119]

Today, ethical brand values ​​have become mainstream culture and brand activism is now seen as commonplace.

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Very nice, but it doesn't quite work
The big question is: To what extent do consumers care about Sustainability Reports?

Do we believe all these "do-gooder" messages that georgia phone number list brands send us?

Are content that seeks to position brands as agents of change bearing fruit?



According to a recent study , the number of consumers who expect brands to make efforts to contribute to social welfare is increasing significantly.

In 2017, they reached 75%, compared to 69% in 2015.