YouTube is the second largest search engine in the world, only behind Google, and it is also much less competitive. However, few people take advantage of its real potential due to the lack of knowledge about the tools it offers, including YouTube analytics.
That's why today I want to tell you more about YouTube analytics, something that is essential whenever you have Google's video platform in your sights to take advantage of it in your digital marketing strategy .
In this article I will tell you:
What is YouTube Analytics.
Why it is important for you to see YouTube statistics
And finally, I'm going to offer you a step-by-step guide to the most important points of the tool.
YouTube Analytics is YouTube's platform that shows you statistics about your channel and your videos.
Yes, the answer is as simple as this but the scope is much broader.
You know, from how many people watch your streams, how long they stay, and on the other hand, a lot of demographic data that you can use for your content creation.
To tell you the truth, it is a very complete platform costa rica phone number list that YouTube also improves from time to time, with the last major update being in 2018, where the concept of the tool itself changed.
Nowadays, launching a campaign or simply having a YouTube channel without taking into account the Analytics part is little less than suicide.
And that's not what you want for your project.
What is YouTube Analytics?
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