Limit untargeted traffic using negative keywords

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jarinislamfatema
Posts: 130
Joined: Tue Jan 07, 2025 4:23 am

Limit untargeted traffic using negative keywords

Post by jarinislamfatema »

These are the phrases and wordings that somehow do not match your product or have a different search objective. For example, to sell a product, subtract the words “courses,” “review,” “free,” “reviews.” In addition to this, pay attention to non-targeted queries written in the ad statistics. Working techniques for setting rates in the B2B segment In the B2B sphere, the emphasis is not on the number of impressions and the level of coverage, since the audience is highly specialized, although very fast and active. Based on this, your goal is to demonstrate advertising offers to potential customers and invest funds directly in the conversions that occur, but not in clicks.

In order not to waste the budget on non-targeted actions Paraguay cell phone number list that are not profitable for your company, you need to configure the parameters and select the necessary tasks in the Yandex.Metrica and Google Analytics counters . In the B2B segment, target actions are considered to be making a purchase or making calls on a mobile phone. For B2B topics, coverage is not important, since the audience is narrow, although “hot”. Your task is to show ads to target customers and pay for conversions, not clicks. Therefore, click on “Conversion optimization” in Yandex.Direct and set up “Payment for conversions”; in Google, “Maximum conversions” performs a similar function.

We can safely recommend automatic strategies for both advertising platforms. It means that for productive functioning you need to wait 14 days so that the system has time to learn. It is quite a difficult task to collect the necessary information in the B2B segment, because the traffic flow is small. Based on this, we recommend setting up settings and monitoring analytical data in additional conversion systems. This is consumer activity on online resources that is different from the purchase of a product, but precedes it. For example, viewing product tabs, clicking on buttons on a website, and those actions that indicate the customer's interest.
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