interests
This tactic is great if you’re targeting cold audiences who come from a variety of demographics, but typically have niche interests. Some people would never dream of dropping $500 on a blender, for example, if you target users who are “Cooking Enthusiasts,” you will have a better chance of striking gold with a successful campaign.
Useful tip: sometimes you see that the audience you chose is too narrow. So if you need to expand the coverage of your ads, you can try other audiences that are not directly belarus phone number list related to your target customers, but still can be relevant. Our Display Advertising tool will help you with some insights. Type in your competitor's domain name and explore the most popular topics of the publishers placing this domain's ads.
Research
interests
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This is a valuable audience targeting tactic that allows you to show your ad to users who are currently in the market for products or services like yours. These people are actively researching and planning on making a purchase soon, and this targeting option gives you a chance to ensure that you are in the running.