A key role for the customer service community

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Bappy11
Posts: 462
Joined: Sun Dec 22, 2024 9:31 am

A key role for the customer service community

Post by Bappy11 »

The rise of social media and online communities


With the rise of new media, where customers can openly express their dissatisfaction, organizations are realizing more and more how important customer engagement is. Marketing is at the front of the line to channel all that new, public feedback. Well-intentioned and extremely necessary, but if their webcare activities are not strategically embedded, it will do more harm than good.

The fire is extinguished, but next time the organization fails to deliver on its promises. The one taiwan telegram data with the biggest mouth, especially if he is a famous Dutch person, gets priority. Customer service employees, who have been doing their best for customers for years, become demotivated by this. All pitfalls that can be prevented by ' strategically deploying customer feedback to achieve business excellence'.

Strategically using customer feedback as a basis for (process) improvement and (product) innovation creates more engagement . It is my vision that this is the way to achieve business excellence, with a leading role for a customer service community.
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