If you subtract all variable costs from the selling price

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Unit Economics Calculations: Main Stages
The easiest way to do the calculations is if the unit is a product. If you want to calculate the profit, the average income from selling a TV, you need to know the selling price and all the variable costs . These are costs that change with the increase in production volume. For example, raw materials, materials, delivery, acquiring commission, and so on.

you will get the marginal profit per unit of production. It will show how much the costs of creating and selling one unit are covered, taking into account all circumstances. The calculation formula is:


Now let's look at the most common formula of unit economics and make costa rica phone number list calculations when the unit is a client. In order to correctly calculate how much income one client brings in a certain period of time, a set of indicators is used. The main ones include:


Let's consider how to calculate unit economics using these indicators.

Step 1
The first step is to calculate CAC — the cost of attracting one customer. All marketing-related costs must be divided by the number of attracted customers who made a purchase. Such costs include marketers' salaries, the advertising budget itself, and other expenses.

For example, a bookseller spent 50,000 rubles in early June to attract customers through contextual advertising. In a month, the advertising brought in 100 customers. This means:

Customer acquisition cost (cost of attracting a customer) = 50,000 ÷ 100 = 500 rubles. This is the amount the entrepreneur spent to get one buyer in June through this acquisition channel.