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Since 2015, any brand or business can advertise here with all types of ads and advertising formats.

The technical way of creating advertising campaigns on this social network is practically identical to how we would do it in the case of Facebook ads.

There are many reasons to advertise on it, from the low cost of advertising to the millions of users you can reach with your ads.

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Why advertise on Instagram Ads?
There are three main reasons to advertise on Instagram:

Effectiveness.
Evolution.
Segmentation.
Let me analyze them in a little more detail.

1.- Effectiveness
Advertising through the Facebook Ads platform is highly effective.

It is clear that the efficiency of this tool is one of the reasons why brands advertise on it.

2.- Evolution
Instagram is constantly evolving at a very fast pace.

Almost every month, new updates are released to improve the user experience, adding new features that allow both brands and marketing professionals to better interact with their audiences.

This makes the platform continuously attract new users and makes advertising even more effective.

3.- Segmentation
Audience segmentation, as with Facebook campaigns, is the most effective and allows for marketing campaigns with perfectly categorized audiences.

Is Instagram advertising right for reaching your target audience?
Some people still believe that this social network is only for teenage girls, but fortunately for advertisers targeting other demographics, Instagram tends to lean towards other saudi arabia phone number list types of audiences as well.

Instagram currently has over 1 billion users. Of the total audience, over 60% log in daily, making it the social network with the highest participation today, followed by Facebook. Internet users between 16 and 24 years old globally prefer Instagram over other social platforms.

Instagram's audience is made up of 49.3% women and 50.7% men.

However, last year the number of men aged 55-64 using Instagram grew by 63.3%. If your target audience is people over 60, it may not be the ideal social network to advertise on, but if you decided to do so, you could target this specific group directly and probably wouldn't face much competition.

So yes, while Instagram is a space where young people spend a lot of time, the audience is already very diverse.

48.8% of brands have an Instagram account, the number increases exponentially every day.

Types of ads
You can create five types of ad formats with images or videos that can be placed either in the network feed or in Instagram Stories.

With photo.
With video.
By sequence.
Collectible.
With video / presentation.


1.- Advertisements with photo
This is the most common and simplest type of ad, since sharing photos is the main feature of the platform.

Photos can be in square or horizontal format.