47% of recipients open their emails based on subject lines alone
The value of your email subject lines cannot be underestimated. They will determine whether your recipients open your emails or ignore them. Write catchy subject lines to grab their attention immediately.
55% of emails are opened and read on mobile devices
If you’re not optimizing your emails for mobile, you’re most likely losing customers. Mobile devices like smartphones and tablets have made it incredibly easy for users to check their inbox even when they’re on the go.
This trend is likely to continue over time. That said, 67% of Gen Z say they mainly use email on their smartphones.
emails on mobile devices
Image via Bluecore
16. 69% of users unsubscribe from emails because they receive too many emails
According to a recent study by Constant Contact, approximately 7 out of 10 subscribers will unsubscribe from email lists if they receive an excessive amount of emails.
It's important to keep this statistic in mind when sending marketing emails. While you may be increasing your email frequency in hopes of increasing sales, you could end up hurting your results instead.
Frequently asked questions
What is email marketing?
Simply put, email marketing is a digital marketing strategy that involves sending emails to a target audience. These shareholder database emails are sent with the aim of promoting products or services, building relationships, and increasing sales.
Email marketing includes different types of emails, each serving a different purpose. These include:
Promotional emails
Welcome emails
Automated emails
Newsletters
Email marketing offers a number of benefits for small businesses, helping them effectively grow and maintain customer relationships.
Here are three main benefits of using email marketing for your small business:
Cost-effective: In general, email marketing is a relatively inexpensive marketing channel compared to traditional channels like television, print, or direct mail. Some email marketing platforms like Omnisend and Mailchimp even offer a free plan with basic features to start email marketing campaigns without a large upfront cost.