However, here’s the bifurcation of the average Instagram advertising pricing in India:

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CPM (cost per 1000 impressions): Rs. 7 to Rs. 13
CPC (cost per link click): Rs. 0.45 to Rs. 3
CPV (cost per view): Rs. 0.3 to Rs. 2
CPI (cost per install): Rs. 30 to Rs. 100
CPL (cost per lead): Rs. 3.5 to Rs. 1500
CPA (cost per acquisition): Rs. 42 to Rs. 2000
These lower costs make Instagram an attractive platform for Indian businesses. However, Indian Instagram advertising pricing can vary depending on who you’re targeting and the quality of the ads.

Instagram Ad Costs Worldwide
The cost of Instagram advertising can differ for various countries. It’s important taiwan phone number list to consider the regional Instagram advertising pricing variations while planning your ad campaign.

For example, in the US, you may pay a CPC ranging from US $0.70 to $1.20, but get a slightly lower rate in European countries, and an even lower one in Asian countries. Similarly, you may find mid-range CPC with high engagement rates in Australia and New Zealand.

Setting Aside Your Instagram Ad Budget: How Much to Spend?
It’s a good idea to start by keeping aside a small budget for initial testing and gradually increasing it as you recognise what works best. Scan these factors before you finalise your Instagram ad budget.