What motivates marketers in B2B companies? And above all, which marketing trend is really relevant? One thing can be revealed in advance: the top 5 trends in B2B online marketing relate primarily to two central marketing and sales aspects: increasing brand loyalty and user-centric communication. Sustainability, data, social media and AI are the biggest influences. Invest 9 minutes of reading time now as a basis for your further decisions.
Sustainability communication will play an extremely hungary phone number list strong role in the purchasing decision processes of B2B companies.
Both the limitations of 3rd party cookies and the need for more customer insights require more data driven marketing .
Social media marketing will become even more important in customer communication as well as in the context of employer branding and social recruiting.
The increased importance of Generation Z in customer journeys and purchasing processes requires marketing to be adapted to the needs of this generation.
To optimize work processes and increase marketing effectiveness, AI-driven marketing is becoming a driving force for companies.
Trend No. 1: Green Marketing
Decisions for capital goods and commercial durable and consumable goods are influenced by one central factor. What economic benefit do the products offer the company? While consumers (B2C) also buy products that they don't really need, this plays little or no role in the B2B environment.