Increasing your Number of Subscribers: Shiprocket Engage 360 & The Plus Size Store Story

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The crowded world of online shopping makes it difficult for eCommerce brands to find a spotlight that attracts subscribers and customers like moths to a flame. So, achieving this position is no small feat.

Like many others in the pool, for The Plus Size Store, a brand that has been championing body positivity since 2012, the challenge was about being seen, heard, understood, and embraced by its target audience. Bam! There kenya phone number list enters Shiprocket Engage’s Wigzo, the customer experience solution that would become the catalyst for their incredible transformation.



A visionary, Ms. Priti Bhatia, came up with The Plus Size Store by Meera Creations. The brand has been a trailblazer in the plus-size fashion industry for over a decade now. Plus, with the addition of Ms. Aanchal Bhatia’s fresh perspective and unique design sensibilities, the brand continues to serve a diverse clientele. However, like many eCommerce businesses, they faced significant challenges in converting website visitors into loyal customers.

The visionaries at The Plus Size Store weren’t just content with making great clothes. They had some pretty ambitious goals and wanted to:

Boost their eCommerce conversion rate (because who doesn’t want more sales?)
Keep customers coming back for more (loyalty means repeat sales)
Step up their omnichannel game (because customers are everywhere these days)
Get better at retargeting (catching those “maybe later” shoppers)
Who is The Plus Size Store for?
It all started with Ms. Priti Bhatia’s brilliant idea to celebrate beauty in every shape and size. Then, Ms. Aanchal Bhatia entered the picture, bringing her own flair for unique, stylish designs that don’t break the bank.