Are we making money?

[kexej28769@nongnue]

Video transcription
Hello, Moz fans. My name is Dana DeTomaso. I’m the President and Partner of Kickpoint . We’re a digital marketing agency in the frozen north of Edmonton, Alberta. We work with a lot of local businesses in Edmonton and around the world, and when it comes to reporting, small local businesses often have similar questions.



What I'm going to share with you today is our uk number data marketing dashboard that we share with clients. We build it in Google Data Studio because we love Google Data Studio.
Google Data Studio Dashboard


This is a Google Data Studio dashboard that I've tried to present as best I can in the medium of a whiteboard. Picture this as a slightly better design than my left hand can represent on a whiteboard, but you get the idea. Every local business wants to know, "Are we making money?" That's the big thing that people care about, and really every business cares about making money. Even charities, for example: money is obviously important because that's what keeps the lights on, but maybe they also have a mission.

But they still want to know: Are people filling out our donation form? Are people contacting us? These are important things for every business, organization, nonprofit, whatever, to understand and know. What we've tried to do in this dashboard is really boil it down to the absolute basics, one thing that you can look at, see some data points, know whether things are good or things are bad.

Are people contacting you?