Intent-Based Lead Generation

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So in going through the process of email journey mapping, take note of those gaps where you either haven’t addressed a stage, or haven’t done so in a thoughtful and thorough manner.3. Address Customer Journey GapsWith a clear understanding of your touchpoints and gaps, it’s time to start creating emails and email journeys that cater to different stages we’ve discussed. There are two ways to go about this. Either slot in an email to accommodate an unaddressed stage (like, say, an abandoned cart email to get people to make a decision), or create an automated email journey that more thoroughly walks subscribers through a specific stage or even multiple stages.

Review your map and determine where and with what types of cyprus whatsapp data messages you can support and nurture each customer through their email marketing journey.4. Create Automated Email JourneysAs we’ve just discussed, a part of effectively moving your customers through their journey is by implementing automated email journeys. For this, you’ll want to really lean on email automation tools in order to schedule your emails, segment your audience, and deliver personalized content that aligns with their needs. This is an integral part of how to do email marketing, as it allows you to guide your audience through the customer journey with minimal effort.

It also permits timely delivery, as well as personalized messages triggered by customer actions (and in many cases, these actions represent stages!), such as signing up, making a purchase, or abandoning a cart. So, in a basic automated customer journey, you might create a welcome series, where a person signs up for your emails, receives a welcome email (awareness), which is followed by an email with testimonials (consideration), and then an email with a limited-time discount and additional selling points (decision). Another journey might be triggered by a customer purchase, which is followed by a how-to guide (education), then by complementary product recommendations (cross-selling), then an email newsletter with brand and product updates (retention), after which you send a “we appreciate you” email with a discount (loyalty), and finalize with a “share with your friends and get a discount” email (advocacy).