Starbucks: investing in its internal audience

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Inbound marketing is one of the main strategies used in the market and stands out, mainly, for being a flexible investment, allowing rigorous measurement of results and strengthening the authority of brands on the internet like no other.Social media marketingsocial networks are a phenomenon — and the number of companies that attribute their success to their work carried out on these platforms grows significantly every year.

These channels are unique, as they allow us to work on different types of bolivia whatsapp data marketing with a very important difference: in them, brands and their consumers are like friends! This approach is very powerful, but it needs to be developed gradually with an active presence, humanized posts and engagement actions. What can we learn from real stories of companies that faced major crises? We now bring the stories of some companies that faced serious crises, highlighting their mistakes, successes and the lessons that remained.

is fundamental in the years, starbucks suffered a major crisis after the departure of its founder, howard schultz. The company's new management, observing the great success of the chain, decided to adopt a very rapid expansion plan that proved to be unsustainable after a few years. From stores, the company jumped to stores, but the lack of planning and the low profitability of the units caused the brand to weaken.