What is business-to-business (B2B)?

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What is Business-to-Business (B2B)? Types and Examples
posted onOctober 30, 2024 by Daniel Pereira

Business-to-business (B2B) transactions play a crucial role in the world of commerce. These transactions are typically more substantial and complex than business-to-consumer (B2C) transactions, which involve multiple decision makers and extended sales cycles.

The B2B market is large and diverse, encompassing everything from raw materials and components to finished fantuan data goods and services. The nature of B2B transactions means that they often involve long-term relationships and partnerships and a high degree of customization and personalization. To succeed in this competitive market, B2B companies must be able to navigate complex supply chains, manage inventory and logistics, and provide exceptional customer service.