What is marketing? In essence, this is a communication-oriented activity to help customers increase revenue and effectively enhance brand awareness.
What is marketing?
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Marketing is a concept that is defined in many different ways.
Since its inception in the 1950s, modern Marketing macedonia cell phone number list has been defined in many different ways. Philip Kotler defined it as follows: “Marketing is a human activity directed at satisfying needs and wants through exchange.”
Marketing is essentially a process that helps attract customers interested in the products and services of a company or business. The marketing process is carried out through activities including market research, data analysis, understanding the needs and desires of customers.
Marketing Overview
Marketing appears at all stages from product formation and development to the process of promoting, distributing and bringing products closer to the public and taking care of customers after purchase.
Popular types of marketing that managers often choose to convey messages and products to reach customers include:
Traditional Marketing
Although modern information technology is increasingly developing, traditional forms of marketing are still the dominant communication channels in the market. At the same time, they still demonstrate their strength to specialized customer groups.