Hide Your Exit Popup from Existing Customers

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In this example, we use two different background colors and the same text color. Which one stands out the most?

You might answer with the second answer. Words will be more visible on a lighter background. It would work the same way if we switched the foreground and background colors — pale words on a dark background.

The more contrast you can get, the better.

Here's another example, this one related to color contrast:

Use Color Contrast and Brightness 2

In this case, we have one CTA button with a blue-on-blue kazakhstan phone number list color scheme. On the second CTA, we use a dark orange on a light blue background.

The second one has much more contrast. It’s easy to see that we’re supposed to look at the words in the CTA.

19.
Previously, we talked about how important it is to avoid annoying your website visitors. If people are annoyed, they will associate that emotion with your brand.

That's not good news. And it's probably happened to you before.

Maybe you love a website where you buy a particular product, but you’re constantly bombarded with the exact same popups. You don’t pay attention to the content anymore, but having to click the “X” every time is annoying.