Email marketing is a form of digital and direct marketing that aims to attract, engage, or promote products and services to potential and existing customers.
Email marketing serves as a crucial strategy for nurturing leads. Through email marketing, businesses can build a relationship with their email subscribers, provide them with value, and ultimately convert those leads into customers.
Email marketing is one of the oldest forms of digital marketing; the first email marketing campaign was launched in 1978 and resulted in over $13 million in sales.
It remains a prominent marketing strategy for modern businesses and is a great channel to capture, nurture, and convert customers.
In this guide, we'll explain everything you need to know about email marketing, including best practices for running an email marketing campaign. But first, here are some important email marketing statistics you should know.
Email Marketing Statistics 2024
Email marketing is one of the most effective marketing mediums for businesses of all sizes. With the advent facebook database of new marketing strategies, it can be easy to get carried away and experiment with different platforms.
Your marketing strategy should be data-driven; here are some important statistics regarding email marketing.
Email marketing revenue is expected to surpass $9.5 billion in 2024.
In the above research, more than half of marketing professional respondents reported a 100% improvement rate in the ROI of their email marketing campaigns.
In a survey conducted in the United States, more than half (or 54%) of respondents chose relevance as the number one reason for opening a marketing email.
Number of email users worldwide 2026 Statista
Image via Statista
Benefits of email marketing
After seeing some important statistics about email marketing, we will explain the significant benefits of running an email marketing campaign. Email marketing offers great benefits such as low