Opening and reading emails will not cost your customers anything

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Humans have used stories to communicate and relate to each other since the beginning of time. We love stories because we see ourselves in them, so we better understand what others are thinking.

14. A/B Test Your Email Copywriting to See What Works Best
Just as we recommend A/B testing your top bar and exit popups in the Hello Bar, we also recommend A/B testing your emails. Send one email to half your subscribers and a second email to the other half. Change only one variable.

If you do enough A/B testing, patterns will start to emerge. You’ll learn what language, images, and CTAs your subscribers prefer so you can optimize future emails.

We can’t get back the time we spend reading emails, sitting in traffic, costa rica phone number list or washing the car. But we can get something in return for it.

When your subscribers read your email, try to end it with a gift. Offer a discount. Give a quick piece of advice. Make the reader feel better for giving you their time.

16. Clarity is Very Important When Writing Email Copy
We can't stress this enough. If your readers don't understand what you're saying, your email is useless.

Speak clearly and concisely. If you are using industry jargon, explain it. If you are making a bid, explain all the details.

You don't have to be boring, but if you can find a simpler word than the one you're using, it's a good idea to rephrase it for clarity.

17. Focus Your Email Copy on Actionable Language
Speaking of words, always write in the active voice. In other words, use language that encourages your readers to take action.