There is a common misconception that calculating lead conversion rates is an overly complex task that is better left to the experts.
But that's far from the truth. You don't have to be a data scientist or marketing guru to calculate your lead conversion rate.
With the right tools and a simple formula, you can easily determine your lead conversion rate and gain meaningful insights into your sales journey.
Below, we've put together a quick guide to help you get started on developing key lead conversion metrics and effectively allocate your advertising spend.
What is visitor conversion?
A lead conversion occurs whenever a website visitor takes an action that turns them into a lead.
Such actions include a wide range of conversion goals that could positively impact your sales and marketing efforts, such as:
Submit information (such as a personal email address)
Newsletter subscription
Purchase
Downloading resources such as help guides, e-books, or white papers
Regular interaction with the site
Create an account
Cancel subscription
What is lead conversion rate?
In short, lead conversion rate is the percentage of website or page visitors who complete a specific action.
To improve your lead conversion process, you may need to supplement your analytics with other , more specific types of lead conversion rates.
The most common forms of lead conversion rates include:
1. Overall conversion rate
This metric looks at all website traffic and measures the success of a single conversion goal, such as the number of visitors who create accounts or make a purchase.
2. Page conversion rate
This metric tells you how effectively a page converts visitors into new leads . It can be used to redirect traffic to the 99 acres database highest-converting sections of your website.
3. Channel Conversion Rate
Your channel's conversion rate simply tells you how many leads are secured by a particular channel, such as Facebook Ads , Google search pages, or email campaigns .
It will help you determine which channels to improve or invest in to effectively convert leads.
4. Keyword Conversion Rate
You'll need to include high-intent keywords in all of your organic and paid marketing content, so it's worth discovering which words and phrases generate the best lead conversion rates .
5. Campaign conversion rate
This metric tells you whether a particular advertising campaign performed better than others. If one campaign is performing particularly well, you may want to direct more traffic to it. This can help increase the number of leads generated and maximize your sales efforts.