Impact of Tracking Pixels and Cookies on the Indian Market

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In addition, some cookies are necessary for security purposes, such as authentication cookies.

What are Cookies Used for?
The main purpose of cookies is to make the internet experience seamless and personalised for your user. When your website already has some information about your user from their past visits, you can lead your website with their preference on your next visit. Here are some of the things cookies can do when your user visits your website:

Track your user interactions with ads.
Auto-fill their information in forms.
Create a personalised user experience.
Authenticate their identity.
Prevent frauds.
Make sure the session is easy.
Types of Cookies
Session Cookies: A session cookie is only valid when the user is still on your website. Once they log out of their account on your website, the session cookies are deleted.
Authentication Cookies: This cookie is generated when your user still engages in your website, and once they log out, their information is saved. So, if they want to log in again, it automatically logs them because their information has been saved on the web server hosting your website.
Tracking Cookies: Tracking cookies are generated by tracking services. They record your activity, and browsers send this record to the associated tracking service the next time they load a website that uses that tracking service.
Benefits of Tracking Pixels and Cookies in Growing Your Business
Improved Tracking and Analytics: Integrating pixels and cookies into your marketing campaigns will definitely improve how to track and analyse customer or user behaviour in real-time. With this, it becomes easy to netherlands phone number list optimise your website to your user’s taste.
A Better Understanding of User Behaviour: This is one of the major benefits of tracking pixels and cookies. They give you a better understanding of how your user behaves in real-time.
Increased Sales and Revenue: Once you can get how your user interacts with your website, especially for eCommerce sites, it makes you perform better based on their actions, and this can increase sales.

Just like how tracking pixels and cookies hold significance in large markets like that of the US and UK, their impact can’t also be overlooked in the Indian market since it’s one of the world’s largest markets. Here are some ways they influence the Indian market:

Improved Targeted Advertising
Both tracking pixels and cookies help to gather data on user behaviour. With these data gathered, it can help business owners in India to focus on the browsing behaviour and purchase history of the user, thereby improving customer experience and conversion rate of businesses in the Indian market.