Meta subscription: the alternative offered by the company

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The ad-free subscription offered by Meta will allow Instagram and Facebook users to access their platforms without ads or personalized advertising content . This way, users will be able to access an ad-free experience, in exchange for a monthly fee. The costs will be 9.99 euros per month for the web version and 12.99 euros for iOS and Android devices.

However, Meta itself has assured that users who do not wish to subscribe will be able to continue using their accounts for free, but will experience ads “relevant to them” in their feeds.

Application of additional fees for meta-subscription for 2024
The ad-free subscription will be available to users estonia mobile database aged 18 or older in all European Union (EU) countries , as well as in the European Economic Area (EEA) and additionally Switzerland.

For its part, Meta has announced that, starting March 1, 2024, it will apply an additional fee of €6 per month on the web and €8 per month on iOS and Android for each additional account in a user's Account Center. These additional fees are due in part to commissions imposed by Apple and Google through their purchasing policies.

What will the future of advertising in Meta be like?
For users who choose to continue using the free ad-supported version, the experience will remain the same, with ad preference settings and tools to explain why a specific ad is being shown. The ads shown will, however, be tailored to the user's preferences, something they've become accustomed to.