How to demonstrate EEAT with author pages?

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As Tomas explained in his RaterHub article , EEAT is made up of four factors: expertise, experience, authoritativeness and trustworthiness . Google’s ranking systems seek to reward high-quality, original content based on perceived EEAT.

A concept deeply rooted in EEAT is YMYL: Your Money, Your Life. Some of the topics covered by YMYL include news, finance, shopping, fitness, health and safety, areas where people's trust in the author could put their physical and financial safety at risk .

What would you do to prove it in the real world ? slovenia mobile database Would you look for your college diploma, print out a resume, show off your achievements or awards? That would be the right thing to do, so why not do it in the virtual world?

One way for any site to demonstrate EEAT to Google is through author pages . Google pays close attention to who wrote a piece of content and whether that person has the experience or knowledge to publish on that topic.

But, like almost everything in SEO, it depends. In this case, it depends on the topic that each piece of content addresses, and it is not the same for all sites or topics. For example, we could write an article about which video game we like the most or the best place to go on vacation without Google considering it relevant to analyze the author, but in YMYL topics, demonstrating EEAT can be essential.

Tips for writing author pages that demonstrate EEAT
Before we look at examples of author pages for different content topics, let's take a minute to highlight the elements that can't be missing from author pages.