If there are already some links on the site

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Then you need to take the time to study them. In addition, pay attention to their naturalness.

Also, some sites have guidelines - special conditions for placing links . The stricter the conditions, the better and more significant the links will be.

The best link is the one that helps to move through a search query. For example, a user needs a new TV. He reads general information about how to choose the right device, and in the process Changsha cell phone number list goes to your site. The more such transitions there are, the more the weight of the link will increase .

Conducting an audit
The basis of the link building strategy largely depends on a properly conducted audit, which will allow you to evaluate all the advantages of not only your links, but also your competitors. As a result, the solutions will come by themselves.

The following points need to be analyzed:

evaluate the number of links and the dynamics of their growth;
determine and evaluate the quality of the link mass and the extent to which they meet the necessary criteria;
are there any factors that will hinder growth, as there are link dumps, at the sight of which the search engine lowers the ranking of your link;
Conduct an analysis of the link mass of your competitors.