Immersive Commerce

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Influencer marketing often only addresses the top of the sales funnel, while forgetting about the whole body. You need to engage with customers at every stage of the sales funnel. This way you will be competitive.

Immersive commerce involves building a comfortable process of electronic sales using various modern technologies. Absolutely everything is adjusted to new factors, including social networks that Henan cell phone number list create their own trading platforms. By selling goods through their platforms, social networks create a special emotional connection with buyers. Live sales are gaining more and more popularity every day and occupy a leading place among other methods of commerce.

Social networks win in this regard, because the user can buy the product here and now without unnecessary transitions. By connecting influencers to this chain who promote the product and provide a link for instant purchase, you can significantly increase conversion rates .

For immersive commerce to be effective, brands need to pay attention to the following factors:

define the ultimate goal;
think through strategies and interact with your audience;
build individual cooperation schemes with influencers, especially in terms of payment, which should depend on their effectiveness;
Analyze consumer behavior and develop.