Check out the predictions for 2018 in terms of Digital Marketing.
Among those we have collected, there are predictions for Content Marketing, Social Media , SEO and, least importantly, Web Design .
SOCIAL MEDIA
Smart Insights believes that today more than ever, companies are trying to connect with their audiences using the wide variety of platforms that exist today. Below we leave you with the 4 trends that are expected for 2018:
Augmented Reality. AR, as it is known, consists of seeing the real world through a mobile device. This trend is attractive for marketing professionals, who can reach their niche in an easier, faster and more interactive way. It is expected that in 2018 more and more channels will begin to introduce new forms of augmented reality.
Chatbots. This is a program in which a fictitious person engages in a conversation laos telegram data with a client or user, in which the responses are automatic. These chatbots aim to make customer service faster every day.
Ephemeral content produces more engagement. If Snapchat stories were in fashion in 2017, Instagram and finally Facebook are the kings of ephemeral content. The position at the top where stories appear means that your brand is increasingly present in the minds of your followers.
Video galore. Watching a video often grabs a user's attention more than an image, so this style of advertising content is on the rise. It is predicted that video will account for 80% of all Internet traffic.