How Keywords Work in Search Engines

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To understand how keywords work for digital marketing, it is best to think about the nervous system. Search engines are large “brains” that branch out into millions of nerves (millions of computers). Nerve endings receive stimuli from the outside world and encode them into electrical signals that are sent to the brain. In the case of keywords, a stimulus would be searching for a certain word in the search engine, clicking on a certain result, on a photo, etc.

In any case, when signals reach the head, the brain ukraine mobile database decodes them and generates a response that it sends to other parts of the body using the nerves. With keywords, both signals and responses are of two types. First, the search terms are identified and a results page is generated that includes those words. Then, how the user interacts with the results obtained is recorded and, consequently, how relevant they are is determined. The more relevant a result is, the higher it will appear on the results page. If a link does not open, it will go further and further down the SERPs.

What does this mean? Well, keywords are not magic: they need a solid marketing strategy behind them to generate good results.

Types of keywords
There are different types of keywords , which can be used to achieve different objectives through SEO. Let's see what they are and how they can help you optimize your web positioning strategies.

Short-tail / Head keywords
There are two ways to classify keywords, and the first is by their length . Therefore, you can find short keywords (short-tail/Head), medium and long.

Short-tail keywords are keywords with only one term or at most two. They are also called “generic” because they are often used to search for general information about a topic. This makes it quite difficult to use them to rank well in the SERPs. However, since they have a high search volume , they are still a very good way to increase visibility.