What is the difference between

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Aiming at a “warm” (near-target) audience
It is promising. Even if warm users do not provide many “hot” leads, they try to solve their problem quickly and are ready to spend money on it. While the “cold” contingent is thawing, the “warm” one is crawling up the funnel and is already bringing the first conversions. “Warm” traffic is optimal for us.

A target query and a near-target query? Let's explain with a specific example.

Let's say we have a culinary arts school. Let's use cooking as an example to figure out what will be a target request and what will be near-target.

Here they are, those keywords Shandong cell phone number list that build a full-fledged audience.

Target:

culinary arts school_city;
culinary art;
culinary school_author's last name;
cooking courses;
online cooking master classes;
Cooking courses online.
Near-target:

I want to cook deliciously;
teach me how to bake cakes;
how to come up with your own culinary recipe;
share the secrets of exotic cuisines of the world;
We must give credit to near-target queries, they can be fifteen times cheaper than target ones, but their conversion into leads and purchases remains at a decent level.