Have you ever been so engrossed in a game that you lost track of time? That's the power of gamification. By adding game-like elements to non-gamification environments, you can boost engagement, motivation, and even joy," says Chase Hughes, founder of ProAI .
In the realm of pop-ups, into a memorable experience.
At its core, gamification taps into our innate love of challenges, rewards, and achievements. When users encounter a gamified pop-up, they don’t just see a message — they receive an invitation to interact, play, and potentially win.
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On the importance of gamification, Tom Andrew, content manager at Where to Stream , adds: "Interactive elements can significantly boost the effectiveness of a pop-up by increasing the time users spend with it and the likelihood that they will take the desired action."
Examples of gamified pop-ups:
Users can spin a virtual wheel to win prizes. For example, one online store increased registrations by 30% with a “Spin the Wheel” pop-up offering various discounts.
Offer quizzes that provide personalized rewards. A skincare brand’s “Find Out Your Skin Type” quiz increased sales by 25% thanks to personalized product recommendations.
Create a scavenger hunt where users find hidden items to win prizes. A hidden book icon in an online bookstore offered users an exclusive discount, which drove sales and engagement.
Use progress bars to motivate users to complete tasks. One blog encouraged users to read more articles with a progress bar, resulting in a 40% increase in page views.