SEMrush Traffic Analytics - Traffic Sources Report

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With the Audience Overlap tab , you can compare between two and five domains and see what percentage of users visit both (or all) of the competitors.

This data can help you determine how your target audience develops, their preferences, and what market share you should cover.

The lessons you can learn from Audience Overlap can be useful in making decisions about media placements, collaborations, and expanding your business.


SEMrush Traffic Analytics - Audience overlap
4.- Traffic sources in detail
Who doesn't want to know where their competitor's traffic is coming from?

SEMrush can give you much more than just a breakdown between direct, referral, paid, and social.

In addition to Google, we crawled Bing, DuckDuckGo, Yandex, and 8 other search engines.

And the same for social media, of course.

The full Traffic Sources report can be filtered by social network, giving you insightful insights into the capabilities of each one independently.



What's even more fun is that you can now compare the traffic sources of your competitors across the board, with insight into how group traffic is split and how traffic is distributed across each channel.

By switching between tabs, you can find ideas for belgium phone number list advertising placements and digital strategies.

For example, you can simply take a look at the referring domains (the most successful partners) of the target domain at the current time and (in combination with historical data) in the past.

Next, consider reaching out to the same or similar platforms with backlinks and co-marketing actions.

5.- Desktop vs mobile
Mobile internet consumption has become an integral part of everyday life, allowing consumers to access almost any website on the go.

In August 2019, mobile devices, excluding tablets, accounted for 51.68% of total page views worldwide .

That's why it's so important to know how many people you're interested in visit your website from their mobile devices.