Thanks to the latest updates to search engine algorithms , the authority of pages with similar content tends to decrease. Scraping, on the other hand, can cause the deindexing of the site involved or, in extreme cases, legal complications due to plagiarism.
While redirects are common in SEO, when they are used to deceive search engines and users, they carry more or less severe penalties.
Stealthy redirects usually cause users to end up uk mobile database on a web page they were not interested in going to when they click on a certain link. This link, which leads to the original page, is the one that will be indexed by the search engine , so the dynamics of deceptive redirects are similar to those of cloaking.
Thus, it is common for redirects to be used to hide pages with inappropriate or objectionable content . However, in most cases, they serve to increase traffic to low-quality pages by manipulating their position in the SERPs.
The latter is because redirection through URLs makes traffic appear more legitimate . This increases the possibility of fooling algorithm security systems, as happened in a massive Black Hat SEO campaign carried out in November 2022.
In this hack, nearly 15,000 WordPress sites were modified to include redirects to question-and-answer discussion forums. The main goal was to improve their ranking . However, a report by cybersecurity researchers Sucuri made it possible to stop the hack in time.