Monitoring the competitive landscape

[fomayof928@mowline]

By exporting this information, we can then compare the best and worst ranking URLs. We can also highlight where the ranking URL for a keyword has changed, indicating internal conflict and, therefore, an opportunity for streamlining and improvement.


No search strategy is complete without understanding the austria number data search landscape. Specifically, this means keeping track of your and/or your client’s rankings when compared to the rankings of others around them.

We want to use STAT’s Competitive Landscapeکسی مخصوص ڈیٹا ویو کے لیے، یا پورے اکاؤنٹ میں اس معلومات کو دیکھنے کے لیے ٹیب پر کلک کریں۔. In particular, Share of Voice: Current Leaderboard tells us very quickly who we’re up against for a set of keywords.



This leads to insights like keyword set competition, which makes it easier to set client expectations. It also shows the relevance of the tracked keywords, where, if share of voice is going to brands that aren’t your own, it could indicate that the keywords you’re targeting aren’t relevant to your own audience.

You can also take a look at Share of Voice : Top 10 Trending to see where competitors are increasing or decreasing their visibility. This could be an indication of changes in the SERPs for that industry, or the industry as a whole.