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But for those who don't have a coupon (the majority, probably), what's it like? Upon realizing that they could have a discount on their purchase, the user may become frustrated, abandon the purchase, look for competitors or try to find a coupon through Google. This increases the chance of abandoning the cart or reducing the purchase price. Invest in after-sales strategiesAfter completing the sale, congratulations: you gained a customer! But don't end the work here... You can still surprise this customer after-sales and bring them more often to buy from your e-commerce.

After-sales begins after the purchase is completed. After albania whatsapp data that, you can take some actions, such as: Taking care when delivering the product, with a gift, different packaging or message for the customer; Follow-up to find out if the customer was satisfied and give tips on how to use the product; Adopt personalized email marketing to stay in touch and inform about new offers; Use remarketing to offer products related to their last purchase; Create rewards programs for loyal customers.

It is important to adopt customer retention measures during the crisis to enhance repurchases now and increase your base for the future, when rebuilding the country's economy and the finances of the most impacted businesses. Make an intuitive and easy-to-navigate layout The e-commerce layout must facilitate consumer navigation, never create obstacles.