Not updated, often with outdated content

[fomayof928@mowline]

cases, the rate of link growth and the freshness of the linking pages can have a significant impact on rankings.

Links to fresh pages can pass more value than links to older pages.
It's important to note that "old" is not the same as stale. A stale page is one that:


Acquires fewer new links over time.
Shows a decrease in user engagement.
If a page doesn't meet these requirements, it can be australia number data fresh - regardless of its actual age. As Rand notes, "Even old, crusty links can be really valuable, especially if the page is kept up-to-date."

10. Link growth rate can indicate freshness.
If Google sees new links to a page, it can signal relevancy.

By the same token, a decrease in the overall rate of link growth would indicate that the page has become stale, and is likely to lose value in search results.