This includes A website visitors B 50%+ of your video viewers if you run video ads.
Excludes C 3-day visitors and D converted visitors.
Did you get it? If not, take a minute to reread the logic: Our current retargeting goal is to show ads to people who engaged but didn’t convert.
Retargeting: Show new ads and landing pages
Because your ad failed to convert the retargeted visitor the first time, don’t show them the exact same ad again!
Instead, present them with new selling points.
Moreover, if you want to exceed your goals, you should austria mobile database show not only new ads, but also new landing pages. Specifically, focus on the test pages where you show new things separately: if you can't attract visitors with a wide promotion, try to narrow your promotion.
Putting it all together
Here’s what everything on this page looks like in practice.
Create campaigns, ad sets, and ads
Campaigns – Create a prospecting campaign and a retargeting campaign for each product.
Ad Sets – In each campaign, create one ad set for each combination of value prop and audience segment. Keep your initial targeting range to leave room for surprises. Use 3-day exclusion audiences to avoid overexposing people to your ads.