Why a Blog Benefits from Being About One Thing (the Power of Focus)
First things first. Without an audience, you’ll almost certainly burn out on your blogging efforts. Step one is attracting your audience.
The sooner you build momentum, get traffic to your blog, and keep some of those readers excited to come back for more, the quicker you’ll feel things working & you’ll wanna pour more energy into your content creation efforts. Seeing the fruits of your labors, is a hugely important feedback loop—delighting readers and hearing it from them will accelerate your growth. It just will.
The-New-Content-Flywheel-for-Engagement-Delight-and-SEO-Traffic
A clear focus with the topic of your blog will help you gain the early traction you need, in order to grow and eventually expand.
I’ve found that this applies to more than just blogs, too. YouTube channels, and podcasts also tend to be more successful when they’re focused around one or two main themes.
No matter which format you create content in, when your audience always knows what to expect, you’re much more likely to attract people who see you as a source of expertise & authority, which makes some of them want to come back for more. This also helps immensely with monetizing your audience, because they’re coming to you for a specific set of challenges.
What Happens When Your Blog Lacks Focus?