How to Sell - BANT from Close
Qualification, like much of sales, is all about asking questions to both uncover needs and determine if your solution would actually work. Within the BANT framework, your questions would focus on the following:
Budget
For industries like real estate or mortgage lending, you could ask, are they a serious buyer or seller? Or do they qualify for a loan?
Ask clarifying questions early on to make sure they have the budget so you don’t waste both of your time.
Authority
If you’re selling to a business, there are likely multiple azerbaijan telegram data people working there. You need to find out if the person you’re talking to actually has the authority to make a purchase decision or if you’ll also need to talk with their boss or someone else.
In direct-to-consumer sales (again, like real estate), you need to see if someone needs to check with their spouse before they can make a big decision. If they do, you’ll need to get them on board as well.
Need
It’s time to ask qualifying questions that help you understand their problems and whether you have the right solution to solve them.
These questions will vary greatly depending on the industry and solution, which is why I recommended before that you become an expert in your field. The goal here is to figure out what they truly need and how you can provide that, and NOT jump into talking about your solution too early on. Uncover needs first; talk about your solution later.
Timing
Need is great—but the timing has to be right for this to work.
First things first: can they afford your solution or services?
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