Google Shopping - Search Console organic traffic
But in addition to this synergy that is mandatory in any online business that is working on both channels, it is also essential to control a series of configurations in which we must keep an eye on both channels, among them some of the most important are:
Robots.txt settings
On many occasions, to improve the crawl budget of a project, we choose to block different sections or URLs of the website from this plain text file.
However, if you are working on both channels, it is honduras mobile database essential to monitor these blocks, since if campaigns are being sent to these blocked links, Google may end up rejecting your campaigns sooner rather than later.
This is another element to take into account, and that is that the generation of specific queries is usually used in Ads to send campaigns towards more specific products with specific measurements, sizes or colors.
In many niches such as mattresses or furniture, directing the user to a product with the extensions they are looking for can substantially increase the conversion rate.