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If we are the buyers, Google Shopping is a product price comparison site where we can find the best price for the product we are looking for.

In short, it is a great showcase for advertisers, since, although many factors influence theirt way, products can appear when a user performs a search.

How does Google Shopping work?
To see how it works, the best thing we can do is go to bolivia mobile database Google and do a search.

In this example we searched for “casio calculator”.


Google shopping and Black Friday - Example search Casio
As you can see, two types of ads appear.

The product sheet format with a product photo, title and price are the Shopping ads and the one below is the text ad.

The system by which one appears in one or the other is different.

While text ads are bid on keywords, Shopping ads are bid on products.

Instead, both ads are managed from the same platform, which is Google Ads.