Consumers in Germany want more transparency in food. The federal government therefore wants to introduce another food labeling system - whether this will be the so-called Nutri-Score or another model is still open.
In addition, digital technologies can also help us find out what is in our food and where it actually comes from. According to a representative survey conducted by the digital association Bitkom among 1,003 German citizens, 17 percent have already used a barcode scanner app to find information about the ingredients and seals of food.
More than one in three (37 percent) can imagine middle east gambling data using such an application for their smartphone or tablet in the future. Younger people in particular are interested in such digital options for more transparency : almost every second 16- to 29-year-old (48 percent) would use such an app, and among those over 65, the figure is 31 percent.
Rating apps or rating websites for food are even less common . Four percent of respondents have used something like this before buying food, but three out of ten Germans (31 percent) could imagine doing so in the future.
"How healthy is the ready meal in my shopping cart? What does the seal on the coffee packet stand for? And under what conditions do the chickens live whose eggs I want to eat for breakfast tomorrow? Consumers in Germany are becoming increasingly critical and have a clear need for more transparency. They want to know where their food comes from - and what is in it," says Andreas Schweikert, Bitkom's agricultural consultant. "Digital technologies offer great potential to come a long way towards this wish."
Digitalization ensures greater transparency in food
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