Finally, if you're not concerned about quality score and you can get additional conversions, think about how you stack up against your competitors and if that doesn't hold you back, bid on those keywords because there are times when this strategy does work. Otherwise, don't risk it.
SEO & PPC - Strengthen your local presence
Strengthen your local presence
Do you want to attract a local audience?
This can be difficult at times, as organic presence in the Local Pack is a time-consuming challenge to achieve.
Patience is a highly valued virtue in organic SEO marketing, and proof of this is that it can be very frustrating to have to wait to see how brands’ rankings improve while potential sales decrease.
PPC campaigns are perfect for this scenario, especially thanks to Google's new Local Campaigns , which allow you to promote your business on Google Maps, YouTube, and both Google Search and the Display Network.
Paid ads give you the opportunity to jump the queue, so to speak, and ge philippines cellphone number t great visibility right from the start, giving you exceptional reach across multiple platforms.
n-depth research will allow you to get the most out of both search engine optimization and paid campaigns, improving your success on both channels without having to rely on cheap tricks that can lead to consumers distrusting your brand.
Although organic SEO and PPC campaigns are completely separate marketing channels, you can achieve incredible synergy that will benefit your campaigns on both channels if you leverage the data you've collected from both to enrich each other.
Are you looking for new ways to get data for both your PPC and organic campaigns? Start your free trial of SEMrush today !
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Elizaveta Shutova
Elizaveta is the Head of Marketing at Semrush Traffic Jet. She has over five years' experience in IT helping international companies generate more traffic, leads, and sales from various channels. She is passionate about SEO, PPC, Social Media, and Neuromarketing. When not optimizing everything around her, she loves to play tennis, practice yoga, and snowboarding.